Wired has launched its first streaming channel to reach people who are spending more time in over-the-top video environments, reports Sahil Patel of Digiday.
Patel writes, “Launched on July 1, Wired’s streaming channel is available on Apple TV, Amazon Fire TV and Android TV. The service will also launch on Roku in the next week, the publisher said. Wired’s channel will be the first of several streaming video channels planned by parent Condé Nast, which announced at its NewFronts earlier this year that it will create channels for Wired and, in 2019, GQ and Bon Appétit.
“At launch, Wired’s channel features the most popular videos and shows from Wired.com and the publisher’s YouTube channel, including shows such as ‘Autocomplete Interviews,’ ‘Almost Impossible’ and ‘Technique Critique.’ As Wired nears its 25th anniversary later this year, the publication will roll out more programming made specifically for the streaming channel. Licensed movies and TV shows will round out the library.
“Condé Nast’s decision to launch streaming video channels for some of its media properties was driven in part by growing consumer adoption of connected TV devices, said Kim Kelleher, Condé Nast’s chief brand officer for Wired Media Group, GQ, Pitchfork and Golf Digest.”
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