Categories: OLD Media Moves

Widening the Bloomberg Markets audience

Andrew Edgecliffe-Johnson of the Financial Times writes Sunday about the revamped Bloomberg Markets, which has seen some changes in a bid to attract more readers.

Edgecliffe-Johnson writes, “The expanded rate base will come in part from growth in Bloomberg’s terminal numbers, which have recovered to a new peak of 287,500.

“However, Mr Dukmejian said the group was also pushing to expand news stand and subscription sales from their past levels of under 10 per cent of circulation.

“‘Our goal is never to get too big, but I think there’s probably a threshold for this magazine in the 400 to 450 or 500 [thousand circulation] range,’ Mr Dukmejian said.

Ronald Henkoff, the magazine’s editor, said that after a period in which many US business titles retrenched to focus on their home market, half of the Bloomberg Markets’ circulation was outside the US.”

Read more here.

Recent Posts

Wirecutter hires Builder as deputy editorial director

Wirecutter editorial director Lauren Sullivan sent out the following: I’m elated to announce that Maxine Builder, a…

15 hours ago

Morning Brew, Yahoo Finance strike partnership

"Morning Brew" and Yahoo Finance are partnering to include Yahoo’s market data in the “Markets”…

17 hours ago

Modern Healthcare hires Early to cover regulators

Modern Healthcare has hired Bridget Early to cover health care regulators. She is currently a health care reporter…

17 hours ago

Bloomberg Industry seeks a reporter to cover environmental litigation

Bloomberg Industry Group seeks a junior reporter to cover environmental litigation. Performs general assignment and…

17 hours ago

Star Tribune seeks a business editor

The Star Tribune is seeking an accomplished, motivated and versatile journalist and leader to shape…

3 days ago

Newsday seeks a deputy AME for biz coverage

The Deputy AME-Business is responsible for the development and planning of coverage on all Newsday…

3 days ago