Categories: OLD Media Moves

Widening the Bloomberg Markets audience

Andrew Edgecliffe-Johnson of the Financial Times writes Sunday about the revamped Bloomberg Markets, which has seen some changes in a bid to attract more readers.

Edgecliffe-Johnson writes, “The expanded rate base will come in part from growth in Bloomberg’s terminal numbers, which have recovered to a new peak of 287,500.

“However, Mr Dukmejian said the group was also pushing to expand news stand and subscription sales from their past levels of under 10 per cent of circulation.

“‘Our goal is never to get too big, but I think there’s probably a threshold for this magazine in the 400 to 450 or 500 [thousand circulation] range,’ Mr Dukmejian said.

“Ronald Henkoff, the magazine’s editor, said that after a period in which many US business titles retrenched to focus on their home market, half of the Bloomberg Markets’ circulation was outside the US.”