Why WSJ Noted is not a gateway product to the main WSJ

Laura Hazard Owen of Nieman Lab writes about WSJ Noted, the new digital magazine launched by The Wall Street Journal and aimed at readers under the age of 35.

Owen writes, “What Noted is not is a separate, cheaper Wall Street Journal gateway product (RIP, NYT Now). Noted is behind the Journal’s dynamic paywall, which offers non-subscribed visitors access to a certain number of free stories based on their propensity to subscribe. It’s included with a Wall Street Journal subscription, of course; Story also pointed out that more than 200 colleges and universities offer site licenses to all of the Journal’s products, thus including Noted. Each monthly issue will have a ‘cover story that is free to anyone.’ A number of Noted stories will also pull out highlights and different parts of other Journal stories, and those stories will also be free. But it’s not some kind of “WSJ Junior” gateway product. ‘We’re not trying to migrate people,’ Story said. ‘We’re not trying, over time, to move people from one product to another product. It’s all in our same product.’

“In addition to those core reporters, Noted will use some freelance contributors, as well as other Journal reporters. But one of its main sources for feedback and story ideas will be Noted Advisers a group of more than 7,000 young readers who will be invited to preview content, give feedback, and join Q&As with Noted staff. The main community group will be hosted on LinkedIn. Over the last week, many of the Advisers announced their participation in the program in coordinated posts on Twitter and LinkedIn.”

Read more here.