Why the FT invested in the Business of Fashion

Jessica Davies of Digiday interviewed Financial Times CEO John Ridding about why it bought a stake in the Business of Fashion.

Here is an excerpt:

What strategic benefits does taking a minority — rather than controlling — stake in Business of Fashion bring for the FT?

Ridding: We’ve been getting to know Business of Fashion for a number of years. It’s growing well and has a similar reader revenue model to us. It also aligns with the FT’s broader strategy. We have been working to develop a series of specialist premium subject areas because we think that must-have information is crucial to our global audiences. We’re fairly flexible about how we pursue that strategy. We develop our own, home-grown specialist verticals like “Due Diligence,” [and] we’ve also made acquisitions and also partnerships, which in this case is how we’re going about it.

Read more here.