Categories: OLD Media Moves

Why report on the Dow?

Lori Grisham, the assistant to National Public Radio ombudsman Alicia Shepard, writes about whether reporting about what the Dow Jones Industrial Average is doing during the day is needed for listeners.

Grisham writes, “Stock market indexes help newscasters ‘hit the post,’ or finish speaking at exactly the right second. For example, some newscasts begin at one minute after the hour. Three minutes later they break so local stations can air their own newscasts (many stations continue with the NPR newscasts, however). The timing must be exact or the newscaster will either be cut off abruptly or speak over the local announcers.

“The Dow ‘is copy that gives them flexibility,’ Garcia said. Reading the Dow and Nasdaq helps newscasters ‘hit the post’ because they can read as little as 5 seconds or as many as 15 seconds before signing off.

“Local stations often use weather and traffic updates as similar fillers since the length can be easily changed. With a national audience, NPR has to use something relevant nationwide, Kern said, and that includes the stock market.

“Journalistically, however, the way NPR uses the figures is not perfect.”

Read more here.

Recent Posts

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

15 mins ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

23 mins ago

Reuters seeks a fact-checking editor

Reuters is seeking an experienced editor to take part in our fact-checking project and support the…

3 hours ago

Making financial news more accessible

CNBC Make It reporter Ashton Jackson writes about ways to make financial news more accessible to consumers.…

15 hours ago

SABEW names Best in Business Book winners

The Society for Advancing Business Editing and Writing announced Wednesday the winners and finalists for…

20 hours ago

Business leaders turning away from traditional biz news outlets

Business professionals are turning away from traditional business media sources such as newspapers, magazines and…

20 hours ago