Why Red Ventures bought CNET
CNET editor in chief Connie Guglielmo interviewed Red Ventrues CEO Ric Elias about the company’s purchase of the technology site.
Here is an excerpt:
Q: Why CNET Media Group? What is it about what we do that drew your attention?
Elias: First, let me state the obvious: The CNET Media Group platform includes some of the most trusted, legacy brands that have stayed ahead of trends for a . Whether you’re looking at technology, gaming, entertainment, news, automotive or B2B, you have powerful brands publishing unbiased consumer advice that is second-to-none. The reach of CMG’s portfolio of brands, the value they bring to people across the globe, and the potential they have to become even bigger, is what interested us in CMG. Then, when we met the leadership team and started to understand the culture, we knew our potential together would be limitless.
We believe in the power of premium content from trusted brands, and our investment in CMG’s portfolio opens the door to help more people discover information and seamlessly make decisions.
Read more here.