Why Quartz is the future of business journalism

Frederic Filloux of MondayNote.com writes about Quartz, the business news website run by The Atlantic.

Filloux writes, “While listening to Delaney describing his organization, I couldn’t help but mentally itemize what separates its super-agile setup from traditional media. A couple of months ago, I met the digital management of a major UK newspaper. There, execs kept whining about the slow pace evolution of the news staff and the struggle to get writers to add links and basic metadata (don’t even think about pix or graphics) to their work product. By and large, most legacy media I know of, in France, UK and the United States, are years behind swift boats such as Quartz, Politico or the older but still sharp Slate.

“I used to think the breadth and depth of older large newsrooms could guarantee their survival in a digital world plagued by mediocrity and loose ethics. But considering great pure players like Quartz — which is just the latest offspring of a larger league — I now come to think we are witnessing the emergence of a new breed of smaller, digital-only outlets that are closing the gap, quality-wise, with legacy media. In the context of an increasingly segmented and short-on-time readership, I can only wonder how long the legacy newsroom’s strategic advantage of size and scope will last.

“Quartz editorial staff has nothing to do with the low-paid, poultry farm newsrooms of many digital outlets. Most of the 25 journalists and editors (out a staff of 50) were drawn from well established brands such as Bloomberg, The Economist, Reuters, New York Magazine or The Wall Street Journal (Kevin Delaney, 41, is himself a former WSJ.com managing editor). ‘Our staff is slightly younger than the average newsroom, and it is steeped in the notion of entrepreneurial journalism’, says the Quartz editor-in-chief. ‘With Quartz, we had many opportunity to rethink the assumptions of traditional media’.”