TALKING BIZ NEWS EXCLUSIVE
Earlier this week, Marketwatch.com announced that it was introducing a new investing newsletter written by Fox Business Network star Cody Willard.
In addition, FoxBusiness.com could have used Willard’s newsletter as a promotional tool, much in the same way TheStreet.com uses Jim Cramer’s writing, much of which is behind a pay wall on that site. The newsletter could have driven more unique visitors and page views to the site.
Talking Biz News posted these questions to Fox Business. Here is the response from Kevin Magee, head of the network:
“Foxbusiness.com doesn’t do paid newsletters. We may some day, but we don’t now. Cody still does his blog for us and is still part of our foxbusiness.com team, but to do a paid news letter, our colleagues at Marketwatch could help.”
To Talking Biz News, however, it’s a lost opportunity.
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