Categories: OLD Media Moves

Why CNBC's ratings fell in July

Jonathan Berr of Daily Finance writes Tuesday about why CNBC‘s fatings fell in July and gets an explanation from the business news network.

Berr writes, “Year-to-date through July, ratings in the key demographic and for total viewers ‘approximately matched our measured ratings for the first seven months of 2008,’ said Jennifer Dauble, a CNBC spokeswoman. CNBC’s Web site gained 1.5 million viewers in July and its mobile WAP site saw a 2,000 percent gain in page views from a year ago. Ratings also rose in Europe and Asia, she said.

“‘CNBC is stronger and better than it has ever been which is probably why we just completed yet another record breaking quarter and first half for revenue and operating profit,’ Dauble told DailyFinance in an email.

“CNBC has the same problem that other cable news channels face: people like to tune at times of great uncertainty or turmoil. When times are getting better, they lose interest. For CNBC, there is the added problem of viewers becoming numb to the drumbeat of bad news.”