Why CNBC is investing in its events business

A.J. Katz of TVNewser.com writes about why CNBC is paying more attention to its events business.

Katz writes, “But the network has found its own bottom line can get a boost by taking CNBC further into the community.

“‘Given our strong brand and established credibility, there has been a high demand for us to expand our events business,’ said Jonathan Meyers, CNBC Event gm and svp. ‘Our events serve as an extension of what CNBC does best,’ he said.

“Today the network is announcing it is launching Healthy Returns, its first-ever business of health care event, to be held in March in New York City.

“‘There is extensive innovation happening in the health care space right now,’ said CNBC business news svp and editor in chief Nik Deogun. ‘The conference will spotlight the ever-important convergence of health care and technology while staying true to CNBC’s business lens.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.