Why CNBC is in trouble

Brian Lund writes for DailyInvestor.com about the issues facing CNBC.

Lund writes, “CNBC was never really a useful tool for the retail investor, but now it occupies an awkward space where it’s neither fast enough to compete with social media, nor deep enough (nor accountable enough) to compete with long-form digital content, and not accessible enough to compete with online personalities.

“Advances in technology have finally revealed the dirty little secret about CNBC — and financial news television in general: Their shows are window dressing for clients in the offices of institutional investors, and obsolete badges of honor for financial pundits.

“The last point of which Josh Brown — himself a CNBC contributor — emphasizes in his book ‘Clash of the Financial Pundits’ by saying, ‘The practiced pundit is making appearances and dropping quotes for the benefit of a firm or a career — not necessarily for your benefit.’

“Wise words for the retail investor to live by in an age where your choices for financial information no longer are limited to a single resource, method of distribution or form factor.”

Read more here.