Why business TV is sexy

Sarah Gilbert of BloggingStocks.com responds to Ben Stein‘s recent article about female business news personalities on television and has her own theories as to why consumers want to watch females giving news and information about finance.

Gilbert wrote, “Whither Money Honeys? Here’s my thought:

“Gorgeous, smart women are attracted to finance (that explains why I like it so much! Right?). The women who know they’re smart, know they’re gorgeous, are far more likely to end up on TV then smart, gorgeous men: loop back to the sexism thing once more and realize that the people who are making the casting decisions are men. Better to hire eye candy than competition.

“I’m firmly in the heterosexual female camp, I watch financial news, and to be honest: I prefer a woman anchor. The women I like to watch tend to be less bombastic, more reasonable, more even-keeled than many of the more famous stock analyzing menfolk. If Money Honeys are the next wave? I’m all for it.”

Read more here.