OLD Media Moves

Why business journalists leave to go work for businesses

January 27, 2017

Posted by Chris Roush

PR vs. journalismElizabeth Balboa of Benzinga writes about who business journalists leave media to go work for companies in other capacities.

Balboa writes, “So, big tech companies value journalists — but journalists also seem to value corporate opportunities. Roush said the new positions are enticing to journalists looking for job security, regular hours and higher pay.

“‘Overall, the journalism industry is in a huge state of upheaval,’ he said. ‘And this is just part of that evolution.’

“Many journalists entertain mid-career jumps into public relations. Still, the recent series of splits seems different.

“‘I do think it is two separate trends,’ Roush said. ‘There are business journalists who go into PR, and there are business journalists who go into the business side of things. But what they all have in common is that ability to communicate effectively and use communication to get a job done.’

“Despite the opportunities afforded in the business realm, he said the industry will survive the ostensible exodus — and thrive.

“‘Journalism, and the watchdog role that it plays, will survive and be even stronger,’ Roush said. ‘That’s what I believe.'”

Read more here.

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