Murphy, Hill and Bond write, “A new service launched this month, aimed at competing with management consultants and media agencies, already has five clients.
“The idea is that Bloomberg will use data from across its assets — including the eponymous terminals, its news service and specialist publisher Bloomberg New Energy Finance — to inform its advisory services.
“Services will include brand consulting, corporate communications and marketing strategy advice, among others.
“‘Our insights and our knowledge of the target audience that we service, business and financial decision makers, is unparalleled,’ Justin Smith, chief executive of Bloomberg Media, told the Financial Times. ‘The strategy we are implementing now is an attempt to find a new model of media.’
“The announcement comes as the company’s media arm seeks to diversify its revenues in the face of the growing challenge from the digital advertising duopoly of Google and Facebook, alongside an erosion of print advertising.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…