Why Bloomberg Businessweek rocks

Jack Shafer, a columnist for Reuters, writes Wednesday about why he likes Bloomberg Businessweek magazine and focuses on its great feature stories.

Shafer writes, “I’m not the only one noticing the magazine’s delightful feature creep. I checked in with Max Linsky, who with Aaron Lammer runs Longform.org, the wonderful site that with the help of readers finds all the best non-fiction work on the Web and posts its recommendations. I asked Linsky to query his database for how many BusinessWeek stories Longform recommended this year compared to various other magazines.

“His reply: The Times Magazine scored 52 features; New York 44; The New Yorker (which doesn’t make all features free) 42.

“BusinessWeek scored 21.

“‘BW’s number would be higher if we had posted anything of theirs before April, which we inexplicably didn’t,’ says Linsky. ‘At some point this year I realized that BusinessWeek was a general interest magazine—a really, really good general interest magazine—masquerading as a business publication.’

“Additional points of reference: GQ stories scored 42 times this year; Vanity Fair 34. Fortune and Forbes, both of which Linsky says are ‘kinda off my radar,’ got four and zero listings, respectively. Time got two, Newsweek one.”

Read more here.