Why a podcast is good for personal finance info

Andy Serwer, the editor in chief of Yahoo Finance, spoke with personal finance journalist Jean Chatzky about why a podcast is an important way to disseminate information.

Here is an excerpt:

ANDY SERWER: And I want to ask you why you’ve done that and your sort of latest endeavors, your podcast, and how does that all tie together?

JEAN CHATZKY: I have noticed in my own life — and I give a lot of speeches as you do. I go out and I talk to big groups. And over the years, one of the things that I noticed was that when I was in a mixed group of people, men and women, it would take a little bit of encouragement to get the Q&A going at the end of a session. When I was in a group of all women, they couldn’t wait. They were just lined up at the microphone and so hungry to have this conversation that we don’t have.

And that led me in the direction of launching the “Her Money Podcast.” II’m a very, very big fan of Jane Bryant Quinn. I think she continues to produce amazing personal finance journalism, but she was one of the women that I looked up to as I was learning how to be a personal finance reporter. And she famously said, money isn’t pink or blue. It’s green, which I think is absolutely true.

But I also think we have to be in an environment in which we are comfortable to receive the information. We have to be — people learn differently. Some people are visual learners. Some people are auditory learners. Some people learn by reading. Some people learn by talking.

We need to find a comfortable space in order for these important messages to sink in, and a room of all women or an audience of all women is a very comfortable space for a lot of women. And so with hermoney.com, and with “Her Money Podcast,” and with the new book, that’s what I was looking to create.

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