Categories: OLD Media Moves

Why a biz journal is offering more subscriber-only content

Rebecca Troyer

Rebecca Troyer, the editor of the Triad Business Journal in Greensboro, writes about why the business newspaper is offering more subscriber-only content on its website.

Troyer writes, “For years, the only stories that landed behind the so-called paywall were those that appeared in our Friday print edition. In the past, those stories were usually more deeply reported and provided more analysis and context than the stories that appeared in digital form only.

“Those days are gone. Today, our stories are platform-agnostic. Our goal is to ensure with every story that we’re delivering not just the top-line news, but also explaining what the news means for you and your business.

“Stories that require multiple sources, deep reporting, research, analysis and the ability to distill data take time and demand a skill set that is often years in the making. It’s content produced by experienced journalists and editors that in most cases you won’t find anywhere else.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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