Who is running Bloomberg News?

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1 Response

  1. Ken Doctor says:

    It’s clear to me that Bloomberg is coming to the understanding that it must move more strongly into the advertising economy and the consumer business, as the wall between enterprise and consumer melts away. The terminal business has been a great one, but like any legacy business must watch its flanks. I’ve found that Bloomberg’s reporters are some of the best in the industry, savvy and comfortable with data (which you can’t say of all business reporters, regrettably), but that its consumer media from TV to radio to magazines is undersold, underpromoted and underdistributed. I think that’s the message of the move. More here at: http://www.contentbridges.com/2008/05/bloombergs-next.html

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