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OLD Media Moves
Where is Rukeyser when we need him the most?
October 16, 2008
Mary Pitman Kitch of The Oregonian in Portland writes Thursday about how much she misses Louis Rukeyser and his business news show on PBS that ran for three decades.
Rukeyser died in 2006.
“Rukeyser could have given them the drubbing they deserved, and then sent them on their way. True, he might not have been able to absolve them of their sins. Or even explain everything that had gone wrong. But he would have pushed past their jargon-laden hocus-pocus and feeble explanations, and ultimately helped to restore confidence in the market. I can’t quantify the role he played after Black October of 1987, but he did cancel his show’s normal fun and games to hold a post-mortem. Black October of 2008 will require months, even years, of dissection.
“But doomsdayer, Rukeyser was not. Princeton-trained journalist that he was, he had a distinct bias. Although he never let his guests off the hook, he always promoted optimism. Through thick and thin in the market, his show inspired investment. Watching it sparked a strong wish to get in on the action, if you had any kind of regular paycheck — and a pulse.”
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