When companies use the business media to promote themselves

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. Andrew says:

    Greetings from Bangkok. I don’t think the business media has any control over what the companies they feature decide to do in terms of publicity following a story or interview.
    For sure there’s little chance that any business title is going to pick up on, for example, the NxTV press release you linked to, but if anyone does then it’s only going to increase exposure of the featured magazine.

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