Jay Yarow of The Business Insider interviewed Kevin Krim, head of Bloomberg.com, about the changes being made to the site and the ultimate goal for Bloomberg News.
BI: How many stories hit Bloomberg.com each day? What is that in relation to all the news you produce for the terminal business?
KK: There’s 500 stories a day on Bloomberg.com. 5,000 hits per day for the terminals, so the site gets about 10%. The terminals get really deep financial articles. Bloomberg.com has a different audience. Some of the deep finance stories aren’t for executives we appeal to.
We’re also focusing on aggregation. We’ll link to third party sites if we think its relevant to our audience, we’ll show it, no matter who it’s done by. There’s not a lot of options for business people. When they wake up in the morning, we want to be their one stop.
BI: So, basically you want to kill your rivals like the Wall Street Journal, FT, Reuters?
KK: That’s the idea.
BI: Is the website a profitable operation?
KK: Bloomberg.com is profitable. Adding BusinessWeek and scale makes it more profitable. Advertisers love our audience. We deliver high quality content, we have a large audience, an influential audience.
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