Melin writes, “Financial technology and media company Bloomberg is extending its terminal chat capabilities amid what is being characterized as a fight with Silicon Valley rival Symphony. But the new chat service might not [be] an unbundling as much as it serves the purpose to make Bloomberg technology a more integral component of Terminal user lives.
“The chat service is not available to the general public, just to firms that have Terminal subscriptions, a Bloomberg source told ValueWalk. The Enterprise IB initiative is an extension of a program the firm first launched in 2013.
“The move comes as the challenge from Symphony, characterized as a ‘Bloomberg killer,’ is reported to have ramped up 235,000 paid subscribers. Other analysts, however, downplay the potential for Symphony to compete against the core of the Terminal’s technical reach.”
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