Jack Flack of Conde Nast Portfolio has a list of 10 things that News Corp. CEO Rupert Murdoch needs to do at The Wall Street Journal after he closes on his deal to purchase its parent company, Dow Jones & Co.
Here are a few:
Remake Barron’s — Yes, it’s profitable right now, but it won’t be long until the weekly becomes overwhelmed by the 21st century. More important, you must move quickly to fill the holes in your business-news portfolio. Turn Barron’s into a slick weekly magazine with big cover impact. Think of it as a hybrid of BusinessWeek and the New York Post. Launch it by inserting it into the Saturday edition of the Journal for the first year. If that seems too ambitious, then prudently milk it as your predecessors did.
Make brand decisions based on the future, not the past — Do not call it the Fox Business Network. Nor should you call it, as some suggest, the Wall Street Journal Network. The former is an inferior brand with your targeted viewers, and the latter will have significant limitations as you evolve globally. Call it Dow Jones TV, or DJTV, and use the Wall Street Journal name to brand your smartest programming. Assume that over time you will want the full Wall Street Journal name to evolve into simply the Journal, which will give you much more flexibility around the world and across platforms.
Read more here.
Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North…
Henry Oden, a former editor for The Wall Street Journal in Washington, died April 15…
New York Times business editor Ellen Pollock sent out the following on Tuesday: I’m thrilled to announce…
The San Francisco Standard has hired Jillian D'Onfro as a business reporter. She will start May 20.…
Business Insider CEO Barbara Peng sent out the following to the staff on Tuesday: Team,…
Politico Europe reporter Claudia Chiappa is now covering health care. She previously was a breaking news reporter.…