Categories: OLD Media Moves

What mobile means for business journalism

Lewis Dvorkin, the chief product officer at Forbes, writes about how delivering business news content in a variety of ways can help publications.

Dvorkin writes, “Journalism in the digital era requires disruptive business models. Dispensing with satellite transmission and truck delivery in favor of wi-fi on planes may be part of it. So is finding a scalable model for publishing quality content that satisfies the voracious appetite of digital news consumers. Then you have to match the cost of producing it with what marketers are willing to pay. Most traditional media companies still struggle with century-old, bureaucratic editorial processes better suited for older technology. Many romantically cling to high-cost newsrooms built for a different economic and advertising climates.

“FORBES has spent two years reinventing timeworn news systems for today’s technology. We’ve had solid success. That doesn’t prevent many fitful nights, largely because I know we must think even harder to keep up with the speed at which consumers are shifting to mobile. And if we need to do that, so do marketers and their ad agencies. Here’s a look at the state of play:

“The Growing Mobile Audience: In the good-problem-to-have department, our mobile audience is racing ahead — onsite and offsite. On Forbes.com, 25% of our 33 million monthly users (Omniture) access the site with smartphones and tablets. In August, mobile visits were up 200% from a year earlier. Perhaps most telling, Facebook visits from consumers using its mobile app soared 1,000% in the same period. Offsite, we attracted an audience on Flipboard last month that was up 400% from a year ago, rivaling our FORBES magazine subscription base. Driven by Android adoption, our flips were up 38% from the prior month, at 22 per reader.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

12 hours ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

12 hours ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

1 day ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

3 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

3 days ago