What makes Bloomberg’s TicToc tick

Clara Pyo and Shaun Randol of Bloomberg interviewed Catherine Taibi, head of social for Bloomberg’s TicToc, its new network on Twitter, about its operations.

Here is an excerpt:

Q: What best practices has TicToc created for your team?
A: TicToc is very unique in that our main product is video, whereas most publishers’ angle is driving traffic to articles on a website. We’re really focused on creating engagement to get people to come to TicToc, watch our videos, engage with our videos, and then become repeated viewers.
Q: How do you manage speed versus accuracy?
A: We have a strong process in place where we work with a number of teams, from Bloomberg.com to Bloomberg News to Social Velocity to make sure the information that we’re getting is accurate. As soon as we hear about a story we’re in contact with the reporters and the editors and the photo team to start creating the tweets around that story and making sure that when we hit publish, that what’s going out is 100% accurate.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.