What makes Bloomberg’s TicToc tick

Clara Pyo and Shaun Randol of Bloomberg interviewed Catherine Taibi, head of social for Bloomberg’s TicToc, its new network on Twitter, about its operations.

Here is an excerpt:

Q: What best practices has TicToc created for your team?

A: TicToc is very unique in that our main product is video, whereas most publishers’ angle is driving traffic to articles on a website. We’re really focused on creating engagement to get people to come to TicToc, watch our videos, engage with our videos, and then become repeated viewers.

Q: How do you manage speed versus accuracy?

A: We have a strong process in place where we work with a number of teams, from Bloomberg.com to Bloomberg News to Social Velocity to make sure the information that we’re getting is accurate. As soon as we hear about a story we’re in contact with the reporters and the editors and the photo team to start creating the tweets around that story and making sure that when we hit publish, that what’s going out is 100% accurate.

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