Categories: OLD Media Moves

What goes on at Bloomberg Media’s in-house agency

Jordan Valinsky of Digiday examined Allan Wai, Bloomberg Media’s first-ever creative director for global ad sales, and what he’s doing to build that business.

Valinsky writes, “Wai is in the midst of building an in-house creative agency that produces branded content for companies advertising across Bloomberg Media’s platforms.

“‘It’s a startup within a behemoth,’ Wai told Digiday. ‘My job is not to produce creative, but put together a team that puts together great creative.’ He’s built a team of 40 people, ranging from copywriters to motion graphic producers, stationed in four cities since joining last July.

“Wai was lured from MTV, where he was a creative consulting director. Before that, he was at HBO where he helped design HBO Go and had previous stints at USA Network and RCA Records. But, he says, going from entertainment to business news wasn’t difficult because he still gets to figure out ‘unsexy stuff,’ like building teams and establishing new workflows.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.