What goes on at Bloomberg Media’s in-house agency

Jordan Valinsky of Digiday examined Allan Wai, Bloomberg Media’s first-ever creative director for global ad sales, and what he’s doing to build that business.

Valinsky writes, “Wai is in the midst of building an in-house creative agency that produces branded content for companies advertising across Bloomberg Media’s platforms.

“‘It’s a startup within a behemoth,’ Wai told Digiday. ‘My job is not to produce creative, but put together a team that puts together great creative.’ He’s built a team of 40 people, ranging from copywriters to motion graphic producers, stationed in four cities since joining last July.

“Wai was lured from MTV, where he was a creative consulting director. Before that, he was at HBO where he helped design HBO Go and had previous stints at USA Network and RCA Records. But, he says, going from entertainment to business news wasn’t difficult because he still gets to figure out ‘unsexy stuff,’ like building teams and establishing new workflows.”

Read more here.