Categories: OLD Media Moves

Wharton to hold biz journalism program in San Francisco

The Wharton Seminars for Business Journalists, led by the Wharton School’s most prominent professors, will hold a one-day workshop next month to help reporters gain a better understanding of key business and economic issues.

This one-day program will feature Wharton professors Kevin Werbach and Jonah Berger on “Gamification” and “”The ‘Most E-Mailed’ List: Virality, Word-of-Mouth & Buzz,” respectively.

The free seminar will be held June 27, from 8:30 a.m. to 4 p.m. in San Francisco. The registration deadline is June 20.

In recent years, reporters from media outlets such as the San Francisco Chronicle, New York Times, China News, CNN, Les Echos, CNBC India, Nikkei, Marketplace, Reuters, Bloomberg and Los Angeles Times have attended.

Applications are open to those employed as a print, broadcast, or online business journalist for legitimate media companies.

For complete information on the Wharton Seminars for Business Journalists, visit www.wharton.upenn.edu/journalists or contact Peter Winicov, senior associate director, Wharton Communications at (215) 746-6471 or communications(at)wharton(dot)upenn(dot)edu.

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.