Christopher Massie of Columbia Journalism Review interviewed Bloomberg’s Joe Weisenthal about his new job and what he learned while working at Business Insider.
Here is an excerpt:
BuzzFeed ran a story last November that expressed some skepticism about how your style would translate to Bloomberg, which is known for being dry. Is that a cause for concern?
I feel very in-sync at Bloomberg. One of the reasons I was excited to come to Bloomberg is that a lot of the things that I personally care about as a journalist are the things that this company is built on: breaking news, data. I mean, the Terminal is the greatest charting tool that’s ever been made. I love charts, as anyone who follows me on Twitter knows.
So what are you going to change?
I think there are opportunities to take the reporting and chunk it up in some ways that makes it better for the internet. Visuals is a big one, both in terms of art and in terms of more charts. There are all kinds of ways to take the great reporting that’s being done and put it online in a way that really pops and makes you say, ‘Oh, this is something I want to share.
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