Weisenthal named executive editor of news at Bloomberg Digital

Jared Sandberg, Bloomberg Digital senior executive editor, sent a staff memo announcing a new, expanded role for Joe Weisenthal:

I’m thrilled to announce that Joe Weisenthal is taking a new expanded role as Digital’s Executive Editor of News.

In his new position, Joe will help serve the news needs of the consumer audience and better coordinate with the rest of Bloomberg News, using his seasoned sense of reader tastes to expand our audience. He will be instrumental in shaping coverage beyond markets news and setting the pace for our flagship consumer website. Embedded with Rak Saluja’s U.S. homepage team and Top, Joe has already helped refine news practices ranging from story framing to headlines and optimal web play.

Since joining Bloomberg in 2014, Joe has built a nimble markets team for Bloomberg Digital. Working closely with other markets editors and writers, he has offered an endless stream of coverage ideas for reporters across Bloomberg. Tireless and always excited about the news, he plays on every platform: the terminal, the web, television and podcasts. Joe launched and co-anchored the daily television show, What’d You Miss? He also created and co-hosts the Odd Lots podcast with Tracy Alloway and he has anchored a number of our live webcasts.

Not least, he has proven himself to be an amazing partner and friend to many people around the organization.

Joe has a long digital pedigree, beginning his career as the first employee at Dealbreaker and most recently as the Executive Editor of Business Insider, where he built the successful upstart into a global operation.

Please join me in congratulating him.