Washington Post and the extra business coverage from Capital Business
Washington Post executive editor Marcus Brauchli responded online Monday to a reader’s question about being used as a piggy bank because the paper has asked subscribers to pay extra for the TV listings and for a Monday business tabloid.
Brauchli wrote, “The Post this year began an initiative to deliver additional original content to readers who want to pay for it.
“In the case of TV Week, we found that many of our readers weren’t using our weekly print guide to television programming. Instead, they were relying on the digital programming guides provided by their cable-television service providers. A smaller group of readers wanted to continue receiving TV listings in print and showed an interest in more editorial features around television programming. So we reorganized and expanded TV Week and asked readers who want to receive the enhanced magazine to pay a small amount weekly for it.
“Capital Business, our Monday regional business publication, is an entirely new product. It doesn’t substitute for our daily business coverage; instead, it offers readers a substantial, original, locally focused package of news, statistics and other information about business in the District, northern Virginia and Maryland. We offer it to subscribers of The Post and deliver it along with your Monday paper.
“Both of these initiatives allow readers to choose to receive more targeted content for a relatively modest additional charge, with the convenience of home newspaper delivery.”
Read more here.