“Wall Street Week” and its cautious roll-out strategy

Anthony Scaramucci, the Wall Street investor who is bringing back “Wall Street Week,” spoke with Capital New York about how the show will expand slowly.

Here is an excerpt:

CAPITAL: It will air in a handful of local markets, and also streaming online, right?

SCARAMUCCI: What I decided to do was not to take the show and pitch it to a network. What I wanted to do is control the content of the show, and own that information. We didn’t want necessarily to be talent on a network, as much as we wanted to create our own content and control that content. So, theoretically, if you liked our content and wanted to air it, or wanted to show it somewhere on your website, we have the full licensing and ability to do that. We wanted to build our own website. If we wanted to get it out to other business websites, we could do that as well. So we are piloting the show in four major markets, New York, Washington D.C., Chicago and San Francisco. The goal, hopefully, is that the show will do well in those markets, and will begin the process of negotiating with other owner-operated TV stations in the Fox network, and we chose Fox for a reason, because I am a contributor to Fox Business. I don’t want to compete with CNBC, this isn’t a live business show. I don’t want to compete with Fox Business Network, it isn’t a live business show, it is going to be a Sunday morning show.

CAPITAL: If it is online, people can also dip in later on Sunday.

SCARAMUCCI: No question, and we don’t have this deal yet, but we are talking to Amazon and Netflix about having our show on their screens. You can obviously go to our website. We are going to have a very user-friendly app that we are going to launch, where you can tap your smartphone and get the show on your phone. What we are hoping to do with the show, frankly, is to drive a lot of people to our website. More than that, we will have tutorial interviews and blog information you can read to help you get more financially literate.

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