Categories: OLD Media Moves

Wall Street Journal to increase the frequency of WSJ. magazine

Amy Wicks of Women’s Wear Daily is reporting that The Wall Street Journal plans to up the number of issues of its WSJ. magazine.

Wicks writes, “The supplement will increase its frequency to nine issues next year and 10 issues in 2012. The title launched as a quarterly in September 2008 and transitioned to six issues a year in March. New editor in chief Deborah Needleman’s first issue of WSJ. will make its debut Dec. 4 (coincidentally, Sally Singer’s first issue of T: The New York Times Style Magazine comes out the next day), while Tina Gaudoin’s last issue of WSJ. will be published this weekend, with model Arlenis Sosa on the cover.

“The title is distributed with the Journal, which has a circulation of more than 1.6 million, and a spokeswoman for WSJ. said 88 new advertisers have joined since the launch, with 48 of those increasing their exposure to other Journal properties.”