Categories: OLD Media Moves

Wall Street Journal to begin London sales of U.S. edition in two weeks

The Wall Street Journal for the first time will print its U.S. edition in London from April 16,Â selling it alongside The Wall Street Journal Europe to local readers, according to a statement.Â

The Wall Street Journal Europe, which has a regional readership of nearly 220,000, will continue to be available throughout the U.K. and Europe.

The U.S. edition of The Wall Street Journal will go on sale in central London on the morning of publication, giving local readers access to the newspaper several hours before it goes on sale in the U.S. It will be available at around 250 newsagents in the City, the West End and Canary Wharf areas, including Heathrow and London City airports, for a cover price of Â£2.50.

The U.S. edition will also be available to individual and corporate subscribers for early morning delivery in central London areas. From Monday to Friday, the U.S. edition will be printed alongside the European edition at the Newsfax International Ltd. print site in East London and will be distributed to retailers and subscribers before 7 a.m. each day.

“We’re offering the U.S. edition of The Wall Street Journal to London readers in a particularly significant year for global business and political issues, with the credit crunch crisis and U.S. elections making front-page news most days,” said Michael Bergmeijer, managing director of Dow Jones’ Consumer Media Group in Europe, in a statement. “We believe a large number of internationally minded people living and working in London will value the U.S. edition, and we’ll now be able to give them the competitive advantage of having the world’s best business paper five hours ahead of U.S. readers.”