OLD Media Moves

Wall Street Journal returns to six-column front page

February 6, 2008

Posted by Chris Roush

The Wall Street Journal, which has had a five-column front since a redesign that was unveiled at the beginning of 2007, has returned to a six-column front page.

The change took effect on Monday.

Wall Street JournalHere is a statement from the paper:

“The Journal decided to add a sixth column to the front page to provide editors design flexibility and slightly increase the amount of real estate dedicated to the major stories of the day. The previous five-column paper wasn’t as flexible and tended to limit the layout options available to editors.

“The decision to move to a six-column format is a change that has been given considerable thought since Marcus Brauchli took over as managing editor in April 2007.

“The ‘What’s News’ feature will continue to be two columns in the new format–Business and Finance, and World-Wide. The Journal will continue to provide its readers with art, graphs and charts as well as hedcuts in the new redesign. The front page ad unit will also remain intact.”

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