OLD Media Moves

Wall Street Journal remains No. 1 paper in terms of paid circulation

October 25, 2010

The Wall Street Journal remains the largest newspaper in the United States in terms of circulation, reports Greg Bensinger of Bloomberg News, based on Audit Bureau of Circulations data for the six months that ended Sept. 30.

Bensinger wrties, “Daily average circulation for 635 newspapers fell 5 percent compared with a year earlier, according to Audit Bureau of Circulations data released today. It dropped 8.7 percent in the period through March.

“News Corp.’s Wall Street Journal, including online subscribers, increased circulation by 1.8 percent. New York Times Co.’s namesake newspaper cut the print readership decline to 5.5 percent from 8.5 percent in the prior six-month period.

“Gannett Co.’s USA Today lost 3.7 percent of its daily circulation, compared with a 14 percent, and Tribune Co.’s Los Angeles Times pared the fall to 8.7 percent from 15 percent. Rounding out the top 5 newspapers by average circulation, Washington Post Co.’s namesake daily slowed the drop to 6.4 percent from 13 percent.”

Read more here.

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