OLD Media Moves

Wall Street Journal offering free Sunday content to papers

September 17, 2008

The Wall Street Journal Sunday, which runs in dozens of business sections across the country, is offering two pages on the current Wall Street crisis to papers across the country for free to run this weekend.

Wall Street Journal SundayIn a letter send to newspapers, Dow Jones & Co. vice president Paul Bell wrote, “The past ten days have seen the greatest tumult in the financial markets in decades. Who can better explain what has happened and the ramifications to your readers than The Wall Street Journal Sunday?

“Never before have readers’ futures so depended on authoritative, useful financial news and advice as in today’s uncertain investing world. Family fortunes across this country are threatened daily by the collapse of the housing market, the worldwide credit crisis and stock-market selloffs from New York to Tokyo to London.

“There’s just one place for your readers to get the information they need to know to manage their money, their careers, their homes and their lives through these trying times.”

Bell said in the letter that newspapers who run the coverage are under no obligation to continue running Wall Street Journal content.

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