Wall Street Journal offering free Sunday content to papers
The Wall Street Journal Sunday, which runs in dozens of business sections across the country, is offering two pages on the current Wall Street crisis to papers across the country for free to run this weekend.
In a letter send to newspapers, Dow Jones & Co. vice president Paul Bell wrote, “The past ten days have seen the greatest tumult in the financial markets in decades. Who can better explain what has happened and the ramifications to your readers than The Wall Street Journal Sunday?
“Never before have readers’ futures so depended on authoritative, useful financial news and advice as in today’s uncertain investing world. Family fortunes across this country are threatened daily by the collapse of the housing market, the worldwide credit crisis and stock-market selloffs from New York to Tokyo to London.
“There’s just one place for your readers to get the information they need to know to manage their money, their careers, their homes and their lives through these trying times.”
Bell said in the letter that newspapers who run the coverage are under no obligation to continue running Wall Street Journal content.
Chris:
An update: Six papers took us up on our offer.
We deliverd a two-page special edition of The Wall Street Journal Sunday on Friday night to the Manchester (NH) Union-Leader, the Florida Times-Union in Jacksonville, the Columbus (Ohio) Dispatch, the Los Angeles Daily News, the News-Gazette in Champaign-Urbana, Ill., and the Idaho Statesman in Boise.
We also received inqueries from a number of other papers interested in subscribing to our weekly section.
I think just about everyone saw your write up. Thanks so much for your attention.
Cheers,
David Crook
Editor
The Wall Street Journal Sunday
Didn’t get the message or the offer, but would like to run the info. Anyway to publish the info mid-week?
Don Wyatt, editor
Springfield News-Leader