Categories: OLD Media Moves

Wall Street Journal names associate publisher for Pursuits

The Wall Street Journal got one step closer to launching its glossy magazine Pursuits when it announced Thursday that Jamie Friedman Altschul will be its associate publisher and advertising director.

The magazine will launch on Sept. 6, 2008.

A release stated, “Ms. Friedman, 31, will be responsible for the day-to-day sales and marketing of Pursuits magazine. In addition to working with the Journal’s existing sales and marketing teams, she will build and lead a core staff of Pursuits specialists.

“‘Pursuits will extend the Journal’s highly successful business of life franchise and attract more luxury advertisers to reach the Journal’s affluent and influential audience,’ said Michael F. Rooney, chief revenue officer for Dow Jones & Company. ‘As advertisers seek new vehicles, having the right sales executive to educate the marketplace about Pursuits is pivotal. Jamie is a great asset, as she brings vast knowledge and expertise of the magazine world to us and our clients.'”

Pursuits, a glossy monthly magazine, plans to cover the world of wealth, from luxury goods and travel, to philanthropy, art and investing. The magazine hopes to build on the Journal’s business of life franchise and will showcase the Journal’s lifestyle coverage.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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