Andrew McMains of Adweek writes that there are five advertising agencies vying to produce the next ad campaign for The Wall Street Journal.
“Mcgarrybowen and Trahan are roster shops that handle traditional advertising and direct marketing/interactive duties, respectively, for the media brand.
“The agencies either declined to comment or could not be reached. Calls and e-mails to WSJ executives were not immediately returned.
“In the past several weeks, the agencies have made presentations to client executives, said sources. Two of them are expected to advance to a final round, during which they will present to a client team that will include Rupert Murdoch, chairman of News Corp., which in December bought WSJ parent Dow Jones & Co. for $5.6 billion.”
Read more here.
Crain's Chicago Business is a leading source of news, analysis, and information on the business,…
Emma Sandler has been hired as associate editor at Agenda, a publication under the FT…
Cablefax Daily interviewed Fox Business Network anchor Liz Claman on her induction into the Cable Hall…
BBC News has hired Charlotte Edwards as a reporter covering money, work and technology. She previously was…
Reuters has promoted Hatem Maher to deputy breaking news editor for the Middle East. Maher has been…
Canada's Financial Post has hired Ben Cousins as a senior editor. He has been working as a…
View Comments
Looks like the contract went to McGarry Bowen - http://adage.com/agencynews/article?article_id=131209. Do you have any examples of what kinds of advertising they came out with? I'm always curious to see the outcomes of high profile pitches like these but being based in the UK I wouldn't have got to see it...