Advertising Age’s Nat Ives reports that The Wall Street Journal, along with USA Today, is developing a glossy magazine that would be distributed with the newspaper.
Ives wrote, “If they succeed, the projects will point to one of magazines’ advantages in the digital age: That a coterie of beauty, fashion and other lifestyle advertisers are happier to spend money if their ads appear on thick, glossy pages.
“A Rupert Murdoch deal for Dow Jones could, of course, scramble or stall initiatives across the board if it happens. But Mr. Murdoch has already told The New York Times he’d consider turning the Journal’s Pursuits section into a glossy weekend competitor to the Times Magazine. The Journal declined to comment for this article.”
Read more here.
The Connecticut Mirror (CT Mirror), a nonprofit, nonpartisan, digital newsroom that covers statewide public policy…
Ingrid Verschuren, executive vice president of data and artificial intelligence and general manager of Europe,…
Houston Chronicle energy industry reporter Amanda Drane has moved to the investigations team from the…
As global demand shifts toward renewable energy and sustainability, the role of Houston’s energy sector…
Business Insider founder Henry Blodget sent out the following on Friday: Team, Seventeen years ago,…
Dow Jones & Co., the parent of The Wall Street Journal, MarketWatch.com, Barron's and Investor's…