Jennifer Saba of Editor & Publisher reports that when the Wall Street Journal discloses its latest circulation figures, overall subscribers will be flat. But that’s OK.
“More good news for its subscription-based Web site: Subs at WSJ.com are up 7.4% to 1,063,000 compared to the same period a year ago. Additionally, visitors to WSJ.com advanced 137% year-over-year.
“‘The Journal franchise has made significant investments in its print and online properties over the past year while many news organizations are cutting back,’ Paul Bascobert, chief marketing officer at Dow Jones & Co., said in a statement. ‘Readers have cast their vote of approval in the extensive investment in the Journal franchise.'”
Read more here.
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