Digitization has made global expansion easier for publishers like The New York Times and Financial Times.
Following this trend, Condé Nast has launched its B2B product Vogue Business in China on the leading Chinese messaging platform WeChat. The new product will publish daily industry news and analysis on WeChat in English and simplified Chinese.
The coverage will also include cultural shifts, technological innovation and climate change geopolitics.
“After the successful global launch of Vogue Business, we are excited to start this Chinese-language community for our readers in China, the world’s most important fashion and luxury market. For professional readers, we want to be the definitive source to understand regional and global trends across the fashion, beauty and luxury industries and what they mean for the success of Chinese businesses,” Wolfgang Blau, COO and president, international, Condé Nast.
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