Kevin Coy of News On News reports Tuesday about his visit to the London offices of Bloomberg News.
Coy writes, “Bloomberg Television’s output comes from a state-of-the-art, modern broadcast facility, encompassing a large studio in the middle of the floor, packed with the latest technology including a touch screen video wall, and its own dedicated camera crane for those extravert shots.
“Behind the main studio area is the Markets Desk where Bloomberg London’s market reporters operate from every morning. The main presenter of the programme on air shuffles back and forth between the main studio area, and the markets desk, creating a real sense of urgency and thrill across the whole floor.
“Standing near to the markets desk, Andrea Catherwood’s The Pulse was on air. Bloomberg have introduced some very innovative techniques in recent times to bring the same sense of urgency felt throughout the studio, to the viewer at home. To do this, Andrea was sat literally on the Markets Desk whilst speaking to Manus Cranny. I must admit, when I first saw this approach on air, I’ll freely admit to being somewhat sceptical. The funny thing is though, it works.
“Manus Cranny, formerly of CNBC Europe, appears on air several times an hour, depending on the day’s news flow, and can be talking about a vast array of subjects. Off air, and when talking about non-markets related stuff, a sense of professionalism and sheer financial intelligence quickly envelops him. Manus moved back into broadcasting after spending a few years away from the full time pressures of the camera, as head of sales at MF Global’s Private Client division in London.”
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