Viewers become bullish on Fox Business Network

A.J. Katz of TVNewser.com writes about how a change in Fox Business Network‘s schedule has led to improved ratings.

Katz writes, “The network is averaging 134,000 total viewers during Business Day (9:30 a.m.-5 p.m.) this quarter to-date, which is +111% of what it drew during Q1 of last year. The quarter-over-quarter discrepancy is even stronger when it comes to adults 25-54: +130%.

“And on Tuesday, with the terror attacks in Brussels and the lead-up to another night of primary politics, FBN had another first: it topped CNBC in both total viewers (by just .5 percent) and in the demo (by +13 percent). That’s the first time that’s happened since the network launched in 2007.

“‘If you show you care, viewers will care,’ FBN anchor and executive Neil Cavuto tells TVNewser. ‘We care, a lot, and I think that’s contagious and proves my point that when it comes to this incredible team, if you build it, they will come. If you keep building, they will stay.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.