Viewers become bullish on Fox Business Network

A.J. Katz of TVNewser.com writes about how a change in Fox Business Network‘s schedule has led to improved ratings.

Katz writes, “The network is averaging 134,000 total viewers during Business Day (9:30 a.m.-5 p.m.) this quarter to-date, which is +111% of what it drew during Q1 of last year. The quarter-over-quarter discrepancy is even stronger when it comes to adults 25-54: +130%.

“And on Tuesday, with the terror attacks in Brussels and the lead-up to another night of primary politics, FBN had another first: it topped CNBC in both total viewers (by just .5 percent) and in the demo (by +13 percent). That’s the first time that’s happened since the network launched in 2007.

“‘If you show you care, viewers will care,’ FBN anchor and executive Neil Cavuto tells TVNewser. ‘We care, a lot, and I think that’s contagious and proves my point that when it comes to this incredible team, if you build it, they will come. If you keep building, they will stay.'”

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