A.J. Katz of TVNewser.com writes about how a change in Fox Business Network‘s schedule has led to improved ratings.
Katz writes, “The network is averaging 134,000 total viewers during Business Day (9:30 a.m.-5 p.m.) this quarter to-date, which is +111% of what it drew during Q1 of last year. The quarter-over-quarter discrepancy is even stronger when it comes to adults 25-54: +130%.
“And on Tuesday, with the terror attacks in Brussels and the lead-up to another night of primary politics, FBN had another first: it topped CNBC in both total viewers (by just .5 percent) and in the demo (by +13 percent). That’s the first time that’s happened since the network launched in 2007.
“‘If you show you care, viewers will care,’ FBN anchor and executive Neil Cavuto tells TVNewser. ‘We care, a lot, and I think that’s contagious and proves my point that when it comes to this incredible team, if you build it, they will come. If you keep building, they will stay.'”
Read more here.
