Verizon sought buyers for Yahoo Finance

Verizon Communications Inc. earlier this year looked for buyers for Yahoo Finance, one of the most popular internet destinations for financial news and portfolio management tools, according to a Reuters report.

Angela Moon and Sheila Dang of Reuters report, “Despite the epic erosion of usage and value of Verizon Media’s businesses, Yahoo Finance has remained a bright spot. It was the most visited site in the business and finance news category in May, beating out Forbes and CNBC, and it has attracted over 100 million global monthly visitors on average this year, according to data from media analytics company comScore.

“A separate source with direct knowledge of Verizon’s plans said the company is seeking to acquire more media assets to bolster its portfolio and Yahoo Finance’s business.

“The source said Verizon had received unsolicited interest in Yahoo Finance but did not entertain the conversations.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.