Verizon Media launches personal finance site Cashay

Verizon Media announced Wednesday the launch of Cashay, a new personal finance website for millennials.

Veteran finance reporter Janna Herron will lead the site as editor with support from reporters Stephanie Asymkos, Dhara Singh and Denitsa Tsekova, in addition to special reports and series from the Yahoo Finance team.

Cashay’s editorial approach is to break down financial issues, from taboo topics to insightful explainers. It is working in partnership with the Financial Fitness Group, which boasts the largest FINRA-compliant financial content library.

The content will include a library or more than 400 articles offering advice from financial literacy experts. Topics include managing student loans, improving credit scores, and starting to save for retirement with an entry-level salary. The site will also include calculators focused on college savings, debt, mortgages, and budgets.

“As the wealth gap continues to grow, financial literacy will be paramount in facilitating younger audiences to succeed both professionally and personally,” said Joanna Lambert, head of consumer at Verizon Media, in a statement. “Cashay was launched to deliver the tools and tips that enables these audiences to have a powerful impact in the world. At Verizon Media, trusted content is core to our business, and we’re laser focused on creating experiences that improve our users’ daily lives.”