Categories: OLD Media Moves

“Varney & Co.” sweeps CNBC on Tuesday

Stuart Varney’s “Varney & Co.,” which appears on Fox Business Network in the morning, scored its first sweep over CNBC in both total viewers and the 25 to 54-year-old demographic on Tuesday.

During the 11 a.m. hour, Varney averaged 192,000 total viewers, a 9 percent advantage over “Squawk Alley” on CNBC, which pulled in 176,000 total viewers, according to Nielsen.

In the 25- to 54-year-old demographic, Varney scored 24,000 viewers, which was a 4 percent advantage over CNBC’s 23,000 viewers. It was the first full sweep for Varney since the Fox Business lineup change on June 1.

In addition, Neil Cavuto’s show at 1 p.m. topped CNBC’s “Power Lunch” in the demo — 25,000 to 23,000 –for the second time this year.

Another Fox Business win on Tuesday came at 7 p.m. with “Lou Dobbs Tonight” besting CNBC’s “The Profit” in total viewers — pulling in 132,000 total viewers while CNBC had 120,000. CNBC did still win in the demo though with 52,000 viewers to Dobbs’ 40,000 – a program high for the year.

Fox Business has been scoring ratings wins over rival CNBC with more regularity since its lineup change on June 1.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.