Variety starts digital subscription offering aimed at industry execs

Variety has launched a digital subscription offering aimed at media industry professionals called Variety Intelligence Platform, or VIP, reports Sara Guaglione of Publishers Daily.

Guaglione reports, “Content on Variety.com will not go behind a paywall.

“Instead, VIP subscribers will get additional benefits: a monthly long-form special report, daily short-form commentary, a weekly newsletter, data charts and video content from Variety’s summits and conferences.

“VIP content is produced by a team that operates separately from the newsroom. Coverage will range from core businesses like TV and film to new technologies, such as virtual reality and artificial intelligence.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.